Who we are
Adriano
Engineering physicist, founder of ARS Tecnologia.
Profile
Engineering physicist who graduated from UFSCar. Before founding ARS, he spent eight years at a major beverage company in sales and processes, from analyst to sales manager, leading teams of more than 30 people and building software for the sales force. He then founded his own e-commerce business and worked in education.
He holds a Lean Six Sigma certification (Green Belt, with a Black Belt project) and did undergraduate research in finite element simulation.
Free software
The curiosity to understand how things work on the inside led early on to operating systems, and above all to UNIX and Linux, which became the everyday working environment. Each system showed a different way of solving the same problems, and over time understanding the reasons behind those choices became more interesting than memorizing commands.
Free software came along and stayed. More than free tools, it is the freedom to open the code, read it, understand it and change whatever needs changing, and to learn from the work of those who came before. Much of what Adriano knows was learned that way, through documentation, forums, other people's code and a lot of trial and error.
It is also what taught him to face what he doesn't know yet. From the Fortran routines of his undergraduate research to apps for sales teams and startup platforms, almost every project began with a part nobody there knew how to do. The path is usually the same: study, test, fail, adjust and keep going until it works. That is what ARS means by doing whatever it takes.
Background
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CEO · tech startup
A platform that takes companies with low data maturity from scattered data to routinely maintained metrics, using Six Sigma statistics.
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CTO · retail startup
The entire system: database, web application and mobile app.
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Process and Excellence Coordinator · education publisher
Redesign of the parent and student journey, the sales process and the excellence program.
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Founder · own e-commerce business
Imported gear for motorcyclists.
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Sales Manager · major beverage company
22 sales reps, 5 supervisors and 10 merchandisers; the highest-volume sales unit in the distribution center.
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Process Specialist · major beverage company
Global sales and distribution processes, new service models, visit planning, variable pay and B2B e-commerce.
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Sales Analyst, Supervisor and Manager · major beverage company
Metrics and demand forecasting; third place nationwide in the excellence program.
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Programmer · logistics software consultancy
Logistics planning, numerical methods and GIS maps.
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Junior Engineer · polymer manufacturer
Design and sales of polyurethane and rubber parts.
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Engineering Physics · UFSCar
CNPq undergraduate research on fluid flow using finite elements, and a paper on cobalt deposition in alumina nanopores.
Notable projects
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Visit planning
Software to calibrate sales rep visits to the market at a major beverage company, built in a Six Sigma Green Belt project.
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Variable pay
A new variable pay model for a nationwide sales team and its companion app (Black Belt project).
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B2B e-commerce
App-based B2B ordering model for retail customers.
Education and certifications
- B.Sc. in Engineering Physics, Federal University of São Carlos (2002–2007)
- Lean Six Sigma Green Belt; Black Belt project completed